The world of marijuana in the U.S. has gone mad. It turns out that now famous people over there are not only sponsored by the clothes they wear or what they drink, but they are given pot in exchange for promotion or for lending their name to a strain.
This is the case of famous American rapper, Wiz Khalifa, who has readily acknowledged on a late show that he doesn’t pay for the Ganja he smokes – it is given to him for free. This is so because he has agreed to use his name for a strain, Khalifa Kush, marketed by a Californian dealer.
It is likely to be just an average Indica, but of course, if the strain is associated with the rapper and his image… doesn’t it taste better? Surely there must be some kind of psychosomatic influence here. Maybe it even gets people higher!
This reminds us of the movie hit Pineapple Express, and how, right after it was released, different kinds of marijuana came out carrying its name, in an attempt not to miss this express Hawaiian train to business. With regard to Kush Khalifa, we don’t know if the move will be profitable, considering the number of joints the rapper smokes daily.
Image from quoteko
Americans are real go-getters regarding business, and now that the ban on marijuana has been lifted in two states, and will soon be lifted in many others, it’s no surprise that commercial initiatives like this show up.
What would happen if everyone had a knack for business like they do over there? Can you imagine famous people and artists from Spain being sponsored to use certain strains? It would be rather bizarre, in all truth. You would start seeing things like Santa Sabina, a creative and poetic Sativa; or Pocholo Attack, a potent Indica with a heavy physical effect; or, for example, Gervasio Gold, medicinal marijuana for treating sports conditions or chronic muscle pains.
In fact, this last commercial move also exists, but in Canada. There, the first Olympic gold in the history of snowboarding, Ross Rebagliati, recently founded his own medicinal marihuana company. They almost took away Ross’s medal in 1998 for testing positive for cannabis.
A bowl of Ross Rebagliati krispies in the morning and off to work. Photo from High Times
In the end, the world of marijuana is about to explode, or rather, to initiate ignition. It’s already burning hot in the U.S. and it wouldn’t surprise us to see more and more initiatives of this kind, involuntarily revoking the taboo conception still enshrouding this plant.
--------------------------
With information from Dinafem and High Times